Golden Rules

    Did you know there are golden rules in graphic design? This week I learned about the importance of layout and what rules should be applied for effective designs. 

There are a total of six rules golden rules:

            Negative Space are the areas in a design that are not being used, like a breathing space. If you do not have enough negative space your design can be overwhelming and crowded. Proximity refers to elements that are similar in shape or style are to be grouped together for structure. Repetition is used to give the design a continuous feel or style with shape, type, and color. Contrast refers to a focal point in a design for balance. Alignment is important for neatness and can be visually attracting. Focal Point is important to grab viewer’s attention and interest.

     This is an example of a designer not applying the golden rules. What are your thought on this overwhelming flyer?

    

    I am currently learning the program Adobe InDesign. This week’s lesson focused on typography, creating columns, and wrapping text to objects. I also learned about spot colors. Pantone colors are big in the design industry from fabrics, paints, and prints. Pantone colors are popular for use in consistency design and print worldwide. 

    I created my own design applying type, Pantone colors, and the golden rules. The design requirements were to create shapes with your initial letters, working with 6 squares, 2 colors, and typeface. I am happy with the outcome of my design, it conveys a neat, professional, and elegant feel.